Deepfake attacks are the fastest-growing threat to business security. Learn how to defend against AI-powered voice cloning and video fraud before your company loses millions.

Nearly 50% of businesses have already been targeted by deepfake attacks, and the numbers are only getting worse. In this episode, Curtis and Prasanna break down exactly how these attacks work – from sophisticated video deepfakes that impersonate your CEO to simple voice cloning that only requires 30 seconds of audio. You'll learn about the two main attack types: authorization fraud (tricking employees into wiring money to fake vendors) and credential theft (resetting passwords and MFA tokens through social engineering).

But more importantly, we give you the playbook for defending against these attacks. We cover multi-channel verification protocols that actually work, how to set up callback procedures for high-risk transactions, why you need to ban personal messaging apps for business communications, and how to train your employees to spot the red flags. We also talk about what NOT to rely on – caller ID, voice recognition systems, and the assumption that "urgent" requests are always legitimate.

The scary part? Attackers only need 30 seconds of clear audio to clone someone's voice, and executives are easy targets because their voices are all over LinkedIn, conference talks, and company videos. By 2026, experts predict that 30% of all enterprise fraud will be deepfake-based.

This isn't just an IT problem – it's a people, process, and technology problem. Finance teams, accounting departments, and help desk staff need specialized training because they're on the front lines of these attacks. We discuss how to include deepfake scenarios in your tabletop exercises and why you need advance agreements with executives that security protocols will be followed even during "emergencies."

Key takeaways from this episode:

- How deepfake attacks work and why they're so effective
- The two main attack vectors targeting businesses
- Multi-channel verification strategies that stop fraud
- Why policy and procedure matter more than detection tools
- What to include in employee training programs
- How to create break-glass procedures for legitimate emergencies
- Why caller ID and voice recognition can't be trusted
- The coming arms race between deepfake creation and detection

Whether you're in IT, security, finance, or executive leadership, this episode gives you practical steps you can implement today to protect your organization from deepfake attacks. Don't wait until your company becomes another statistic.

While you're here, Here's some great episodes:
https://www.youtube.com/watch?v=ZZGn5xlYTec
https://www.youtube.com/watch?v=nHz5hGZy0nY&t=2s
https://www.youtube.com/watch?v=ov834MWoBXg&t=2s

This YouTube channel is also available as an audio podcast!
https://www.backupwrapup.com

We also have a blog that I've been running for over 20 years!
https://www.backupcentral.com

I've also written four O'Reilly books! My latest:
https://www.amazon.com/Modern-Data-Protection-Recoverability-Workloads-ebook/dp/B093TQTBC3